Ok so you have your website and you have traffic, that’s all well and good, all to often the most important part of your online marketing is ignored or at the very best is given the least amount of attention.
At UP Search we truly believe that ranking well on search engines and traffic generation is shall we say “ a given”, once you have achieved a good amount of traffic and keyword placements isn’t it time to take an in-depth look at conversion rates, why do you get lots of potential purchasers to your site but not a large proportion of sales/conversions, engagement??
There is a very strong argument to say that rather than spend more money on obtaining more traffic why not look at turning the traffic you have into sales or customers? Isn’t it all about ROI?
If we already have traffic (potential clients) lets work harder on getting them to purchase from us, the user has engaged with you but there will be factors as to why you don’t see good conversion. At Up Search we thrive on not only achieving excellent rankings but we consistently test and analyse traffic and users so as we understand their behaviours once they land on you.
Up Search can help you improve your conversion rates even if you have an SEO programme in place, we look at usability and fine tune your website so as the site becomes more effective. We can help you achieve better quality traffic and target the consumers that are more likely to engage with your site and its product offerings.
Did you know that as a general rule of thumb you can increase conversion rates from your site by over 1000% simply by looking at the way the site flows and functions (usability) and the average drop off at purchase or cart point on UK ecommerce sites is around 58%!!?
Whatever your goals are for your site, whether it’s to sell more toilet seats, fill more of the rooms in your hotel, or achieve more subscribers to your news items UP Search can help. Our success is ultimately your success, as we say rankings are a given for a digital agency, that’s the bread and butter stuff, we like you to get some lovely Jam on top!
If you would like to talk to any of us about your conversion goals drop us an email or give us a call, it would be nice to meet you.