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If you think of Google Plus as ONLY a social network that hardly anyone actually uses then you need to keep reading and learn more about it. Google is slowly (or not so slowly really) integrating Google+ into everything related to Google. It is fast becoming the core of the search engine giant and those who do not embrace it now could be setting themselves up for a bumpy ride later.
We have suspected for a while now that part of Google’s master plan to get everyone using G+ would be to give those who use it to put their…
Website owners face an ongoing challenge to continually come up with great content and blog posts that their audience will love. One type of post that usually always gets the attention of the audience is the analogy and this can be magnified by using trending topics in the post.
An example post title could be something like: “5 Ways Digital Marketing Is Like The Superbowl”
There was a post the other day on SteamFeed.com (a digital marketing and tech blog) that goes over what analogy posts are, how to use them and how best to create them.
We will be…
UP Search are on the look out again for new talent – this time for a Junior SEO Engineer, working out of our HQ in the centre of Manchester you will have a passion for all things web and have at least 6 months – 1 year of experience within an online/digital marketing, SEO or at least a web based business environment.
Person Specific – you will:
- Have a high level of attention to detail.
- Have a good level of understanding of HTML and websites (Understanding of other web languages (example PHP or CMS technologies eg
…
If you do not know who Seth Godin is, he is a ?marketing genius, entrepreneur and author of multiple bestselling marketing books. At one point his blog was ranked #1 blog in the world ran by an individual (awarded by Technorati). Basically when he talks, people listen.
I actually saw this video a few years ago and came across it again today by accident so sharing it with you now as it still has relevance today. The internet has a problem. That problem is too much content and every day more and more fresh content is created. This…
The SEO game has changed dramatically in the last 12 months and techniques that used to work in 2011 will no longer be of any use today and can actually harm your site in many instances. If I’m being honest, the rules for success in 2013 are more or less what you should have been doing all along instead of trying to cut corners and game the search engines.
Aaron Aders, a co-founder of an Indianapolis marketing firm, wrote an article for Inc.com that briefly summarised 4 core points for digital marketing in 2013. If your business has any kind…
Blogs are a great way to express yourself. You can put forward your opinions and feelings on a certain topic and build a vast audience of followers. Blogs can become a business within themselves and there have been many people that have thrived from simply writing blogs. Perez Hilton is one such person who started off blogging about celebrities in his mothers home, his empire grew and now he is a celebrity within his own right. Here are some tips that you should follow to ensure you are writing a successful blog:
DO’s
- Make it Relevant.
- Write
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The digital marketing world has changed dramatically over the last 12 months, well it’s always changing but the last 12 months I think saw more change than any other period in the history of the Internet. The way “many” SEO companies worked was no longer effective.
SEO is basically the art of optimising a website so that it appears in a high ranking position in the search engines for relevant keywords. The idea being that this will increase traffic to the site and therefore make the site more profitable. A large ranking factor with Google is links pointing…
Unless you live in a far away magical kingdom or spend your days marooned on an undiscovered island holding board meetings with coconuts, you will have noticed the fast growth and development of mobile!
Businesses are starting to realise that they cannot ignore mobile any longer and in 2012, we saw a huge trend towards mobile engagement even though investment in mobile marketing was relatively low in comparison.
The mobile searcher is in a completely different mindset and behaves differently to all other platform users. Fast forward to 2013 and data analysis and analytical tools are far more developed giving…
If you have a website or online business then it pays to know analytical data about your visitors such as where they are coming from, where they are located, what pages they visit, what keywords they use, what device they are viewing your site, paid advertising data, conversions, social and much more.
Google Analytics is probably the number one choice for most webmasters to gain a valuable insight into their traffic and marketing campaigns but it is also a platform that many struggle with. The standard data is fairly easy to obtain from the tabs on the left…
Whenever you perform content analysis on your website, you will usually find trends or imbalances in the data. What I mean by that, is you will often find a relatively small percentage of your pages will drive a large percentage of your traffic.
Now if you remember from another post, traffic doesn’t equal conversions (read the post here) but for the sake of this post, we are not going to look at conversions because there could be several factors responsible for a poor converting page and there are alternative ways to monetize a page that…
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