Search Engine Optimisation (SEO) in Manchester and throughout the UK
With decades of combined experience, UP Search are a premier SEO Manchester based company and premium Online Agency offering search engine optimisation in Manchester and throughout the UK.
Using a variety of techniques we can dramatically increase the number of people visiting your website. With our help your website can appear on the first page of all major search engines for searches relevant to your business and products. At UP Search, we love details and we thrive on looking at everything from different angles, which is why before we even look at keywords and phrases we look at how your site can be structured and presented. We look at how we can maximise the conversion rate of people landing on your website so when people land on it, they won’t want to leave without generating an action, whether it be buying something or making an enquiry.
In the last decade there can be little doubting the impact that the internet has had on the way people shop and do business. Although most businesses will now have a website only a small percentage of these are fully exploiting the potential of their site.
Over 80% of all web traffic is generated via the top 3 major search engines – Google, Yahoo and Bing. In total this amounts to millions of search requests being made each month. For potential customers and clients to visit your site you need to be sure that you appear in these search results.
A recent study found that over a quarter of searchers try a new search query after viewing just the first page of results. If you’re on page 3 or 4 and your customers are on page 1 it means you’re missing out. This is where UP Search Marketing can help; our team of Manchester SEO specialists can lift your website from those lower search results pages to page 1.
Bespoke SEO Services from a leading Manchester SEO Company
SEO is not rocket science as some would have you believe, but it does require ongoing work to achieve results.
Search Engine rankings are the result of your relevance to search terms – it’s that simple. The more relevant the Search Engines determine you are for specific keywords or phrases, the higher you will rank.
The reach of your website and brand online is crucial in achieving rankings. What is on your website and how it is structured is important but contributes much less than your reach in the form of content and links. We don’t just get you high rankings for keywords and phrases but we thoroughly analyse the journey of your audience and potential customers; where does your audience search for the products or services that you sell? What do they expect to see? How well do they react to different elements on your site? We continually analyse all types of traffic and data to raise the productivity of your web pages and bring you a better return on investment – we make your website work harder for you.
You cannot achieve first place rankings overnight, and you will never be number one on Google for the keyword ‘Loans’ in 12 months nor would we recommend it. The modern day customer can be savvy and there are as many people that know exactly what they are looking for as there are people just browsing and getting ideas. We do comprehensive keyword and web traffic research to find keywords and phrases along with associated clusters that target the whole audience spectrum; from casual web browsers looking for ‘grass cutting’ (Short term keywords and phrases) all the way up to Mr Jones who’s looking for an ‘ultra green XJ100 lawnmower with power trimmer attachment’(Long tail specific phrases). Our research aids us in funnelling the casual browser to becoming your loyal customer.
We like to keep it simple. We tell you what you can realistically achieve high rankings for in the short, medium and long term. From there we apply resource each month and charge hourly.
We will NOT give you unrealistic expectations, nor will we go out and buy links that may temporarily lift your rankings.
You must also view any investment in Search Engine Optimisation as a medium to long term one. Yes, SEO can start to return almost immediately, however without a consistent level of work rankings will start to fall. In our experience we find that clients that implement SEO as part of their long term goals benefit the most.
We apply only White Hat SEO techniques within Search Engine Guidelines. This ethical approach to our work means that we won’t just look for short term gains using methods that can ultimately harm your business. By employing organic and sustainable search engine optimisation techniques that will improve your sites rankings over time we work for the long term benefit of your business that will extend your business reach and brand recognition over time and resulting in higher return on investment.
We will work ongoing on your behalf and build your online reach, visibility and reputation bringing results. We work with clients for longevity and not for short term gains because we know that building your business means building ours too.
To find out how we can help your business contact us today on 0161 488 2970 or email info@upsearch.co.uk. From SEO to Google Adwords Management and Paid Search,website design and conversion optimisation, UP Search can manage your entire internet marketing strategy.
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