Tag Archives: mobile
Why Is Mobile Marketing So Important?
Ok so we all know how big and important social media is. I can’t actually remember a day when I have not heard the words “Twitter” and “Facebook” mentioned in the media. . . . hang on I thought you said this post was about mobile marketing?
. . . It is, just bear with me on this and you’ll see where I’m going with it.
Anyway thanks to the social media explosion, people now have the power to “vote” and “share” your content in their social networks. Is this important? . .…
With the monumental rise in popularity of mobile device web browsing (thanks to smart phones in particular) there is an increasing need for companies and individuals to have a positive presence in the roaming world of mobile browsers.
It is with this trend, that a new technique in web design and development takes full merit. With responsive web design, gone are the days of creating a mobile friendly mini-version of your site – all you need is one, designed correctly. As the name suggests, responsive web design is the process of creating a website that can respond and change…
Microsoft have officially unveiled, at the risk of lagging behind their competitors, Bing Deals. In doing so, they’re putting one foot in the door of the market Google are pitching a tent, and where Amazon (LivingSocial) and GroupOn have fully established their camp. So instead of offering a rival product, Microsoft have simply gone down the line of launching a deal aggregator – listing deals from a variety of websites such as the aforementioned GroupOn.
Bizarrely however, this product is not available on desktops and instead is only supported on iOS (iPhone, iPad etc) and Android. Not even their own…
Dr. Eric Schmidt, CEO of the internet behemoth that is Google, has stated publicly that mobile use has surpassed all of Google’s predictions citing YouTube’s 200 million mobile playbacks a day.
Schmidt was a keynote speaker at the Internet Advertising Bureau’s Annual Leadership meeting where he discussed some statistics relating to Super Bowl advertiser’s Chrysler and GoDaddy. The number of mobile searches for GoDaddy during the game jumped a staggering 315 times compared with a hop of 38 times on desktops.
With these remarkable statistics, there really is no better time to go mobile. Smartphones are the spearhead of…
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