Tag Archives: typography
That well known typeface Helvetica, loved and loathed equally by designers, takes centre stage in this clean simple site that tells the time in a very novel way…
Choosing fonts for your site is a good way of setting a tone of voice in which to communicate to your potential customer/user.
By using a serif font, you set the tone in a professional, trustworthy and stable manner, particularly good for sites where your market needs a sense of reassurance in the products/information that you provide. Examples would be law, finance, medicine and other such professions where a more serious tone of voice is key.
A sans serif font is useful if you’re wanting to promote your business as a contemporary, forward thinking brand working in current, of the…
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